♦ History

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Northern Ireland Phone Books Ltd was established to provide first-class but cost effective regional Phone Books. Since its launch, It has enjoyed huge province wide success with all 13 planned editions experiencing enormous interest in both the advertising sales and circulation figures.

This interest is best demonstrated by the Belfast Phone book which began as a 192 page A4 book but now includes many additional pages of adverts. This growth can be explained by the real value provided to its advertisers.

♦ Production

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The book is a Northern Ireland product with all 13 phone books compiled, produced and printed in Northern Ireland. At N.I. Phone Books Ltd., we employ our own team of graphic designers in our art and design team - this ensures that we can cater for all your advertising requirements, from a one-line insert ad to full page colour.

We employ a team of over 50 people province wide to produce one of the most effective forms of advertising available in Northern Ireland today. Each region has its own sales team to ensure that customers have easy access to a N.I. Phone Book representative to discuss their marketing needs at all times.

♦ Distribution

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N.I. Phone Books Ltd. employs its own nationwide distribution team to ensure an effective circulation of all 13 editions of our Phone Books.

Each subscriber also receives a copy of the guide by post.

80% of the guides are distributed to private homes. This ensures that our customers can reach the widest possible home market for their services, as well as the business to business trade generated through other advertisers.

The minimum distribution figure for each guide is 30,000 copies with over 550,000 guides distributed throughout the province. The distribution channels used, aside from our own distribution team, include Banks, Credit Unions, Post Offices, Libraries, Building Society Offices, Council Offices, Invest NI, Enterprise Parks and Hotels.